Cutzthetics

2024

2024

2024

Creative Direction

Creative Direction

Creative Direction

Cutzthetics

Cutzthetics

Cutzthetics

Cutzthetics isn’t just about grooming, it’s about transformation. Every cut reveals a new character— and that’s the essence of the brand. Through bold, evolving branding. Each cut reveals a new character and the logo reflects this idea: the C, barber pole and razor blade forming a new character through optical illusion. A shape-shifting identity, just like the cuts themselves.